What is augmented reality? How Augmented Reality is Going to Facilitate Business Growth?

 What is augmented reality?

Augmented reality (AR) is an interactive experience of a real-world environment where the objects that reside in the real world are enhanced by computer-generated perceptual information, sometimes across multiple sensory modalities, including visual, auditory, haptic, somatosensory and olfactory.


Augmented Reality (AR) is one of the most astonishing and innovative advancements in the corporate sector, and it has gained popularity as the gaming industry continues to grow. AR is defined as the creation of an interactive area in a real-world setting using data and inputs provided by a computer. Through processed inputs and data, it creates a realm that overlaps the real world.

The use of animation and 3D imagery is a framework designed and created to enhance the technology for wider use amidst the range of applications in the business world. At the beginning of 2017, Augmented Reality portrayed its technological power in the gaming applications such as Pokemon Go, PubG, etc. However, with time, the benefits of Augmented Reality in business gained significance and are now widely being incorporated into multiple business segments ranging from the food industry to the retail industry to furniture and decor.

Advantage of the use of Augmented Reality in Business

The technology of Augmented Reality works differently. Although mostly confused with Virtual Reality, Augmented Reality has its own original roots.

  • Simplified the complexity of manuals, operational procedures, and training procedures with better and easy-to-understand visuals, animations, and imagery.
  • Rectifies and modifies the information system of information and data delivery.
  • Restructuring and management of the automated and generated data required to be delivered to the customers.
  • Usage of Animations, 3D models, and imagery to give a real-world experience to the customer.
  • Real-time interaction amidst the product or services and the customers for a rich experience.
  • Simultaneous overlapping of virtual and real-world without the need of doing so individually.
  • Efficient, Accurate, Speedy, and Improvised version of delivering data resulting in better and faster execution.
  • Helps in better decision-making with its unique technological concept.

Augmented Reality into Reshaping Businesses


Technology has always played an important role in the development, evolution, and reshaping of enterprises. If one wants to make a name for themselves in the business world with excellent outcomes, profit growth, advances, and expansion, technology and business go hand in hand. There is always a need to update and remodify business models in order for a company to attain greater heights, as criteria, demands, and trends change. It specifies how a company's system and operations work.
The introduction of Augmented Reality is a modern technology that has significantly aided in improving the sales and condition of numerous businesses by its unique feature of superimposing 3D models on the real world to create an authentic space that would definitely reshape the business by providing efficient customer experience through the ability to make better decisions and reduce complex manuals.
All of this has made the technique simpler for both business owners and customers. The ability of Augmented Reality to make it easier for customers to share their experiences across numerous social media platforms has resulted in more leads more prominent customers for businesses.

Services of Augmented Reality in Business

Augmented Reality is a technological system built with the incorporation of three significant components, comprising of:

  • Accurate and precise overlapping of virtuality in the real world.
  • An experience with real-time links and interactions
  • Creation of 3D imagery and animation.

The outcome of the superior blending of the above three components in Augmented Reality worked wonders and produced promising results in the diversified business range and found application in almost every business segment.


Here are a few of them to brief the widening scope of Augmented Reality:


  • Furniture & Interior Decor Business Segment

The Augmented Reality technology gives the user the power to control and design their own space using their featured products.

  • Healthcare & Wellness Business Segment

Augmented Reality technology benefits the user in describing and advising the use of medicinal products and additional precautionary techniques and operation in case of emergency.

  • Food & Restaurant Business Segment

The technology of Augmented Reality is best put to use by this business segment keeping in concern the growing challenges of the covid pandemic. It has simplified the staff training and also modified the customer experience with the power to help customers visualize  the menu and dishes

  • Beauty & Hair Care Business Segment

A spiking rise in the sales of beauty and hair care products is a brilliant outcome of augmented reality technology. It helps in enriching the customer experience by showcasing the application of the products more simply.

  • Fashion Business Segment

The use of animations and 3D imagery has made it easier for users to create their own fashion style statements. It gives each user the access to mix and blend from amongst the products delivered by a brand.

  • Retail Business Segment

It has made retail shopping a lot more simplified by allowing the user access to view the products in a 3D space. This has resulted in better product display and a high customer approach

  • Education Business Segment

Augmented Reality has brought a massive change in the Educational system by modifying the complete atmosphere of the educational methodology. It has simplified and streamlined the learning process by investing in real-world experience.

  • Tourism & Travel Business Segment

Tourism & Travel is one such business segment that needs a lot of show business to gain customers. The birth of Augmented Reality technology is a boon to this business segment as it provides real-world experience to the customer.

Post a Comment

0 Comments